An asbestos fire is lighting up the midnight sky, alarms are sounding,the local inhabitants don’t know what to do… The local government wants to inform all parties concerned to regain control of the situation. In short, a calamitous state of affairs. Which is where our expert comes in: Frank Peters, renowned communication expert. He knows how to settle a fraught situation by communicating the right information to the right parties at the right moment in time. That is essentially what he does, in a nutshell.
Frank is founder and co-owner of Virtus Communications. He has worked in the communication sector for almost thirty years, the last eighteen of these leading the Dutch branch of the international PR network Porter Novelli. Frank has considerable experience in managing high profile corporate brands and the development of corporate communication strategy. His specialities are corporate reputation management, crisis management and issue management. Many household names are amongst his clients and readers know him as the author of several educational books as well.